“He’s got the whole world within his hands”

             I’m sure it’s not hard for people to picture Mr Rupert Murdoch as the little monopolised man clapping and cheering as he passes go to collect his hard earned $200 cash. If you can’t, it would look a little something like this:

            While the term monopoly means ‘single seller’, the term ’oligopoly’ is more applicable to someone of Mr. Murdoch’s stature (Steven, P 2003, pp. 41). ‘Oligopoly’ refers to a group of large entities that control an industry practically without opposition. (Steven, P 2003, pp. 41) Such is the case here that I hope to emulate the man’s success. '

As media becomes used and abused to serve the best interest of corporate individuals I thought it would be fitting to put myself in the shoes of such bigotry. If I were entitled to my own media organisation it would have to be within the world of music.

In my own attempts to challenge the conventional phenomena of auto tuned music and the pornographic nature of popular music I would first invest in my own record store as my opening bid to change the music landscape forever. Following months of thriving success of selling vinyls and promoting the talents of local community hardcore, punk and heavy metal bands my company would become vertically, horizontally, and diagonally integrated to dominate all mediums of music output promoting one uniform message. (Steve, P 2003, pp. 44)

Vertical integration would see me gain ownership of all levels of production and distribution from controlling recording studios to opening a chain of music retail outlets. Horizontal and diagonal expansion would see the empire disperse over several other sectors to cater for hosting my own music festivals and even featuring apocalyptic songs embedded within the new Twilight soundtrack.

As my empire establishes new avenues of revenue my assets continue to flourish and my rivals perish. The real money maker however would see me tap into cultural industries to extrapolate to a global audience and thus impose cultural hegemony mwahahahaha (Steve, P 2003, pp. 55).

References

Images sourced from ‘Google > Images’ search engine, retrieved and then edited in Photoshop by Justin Geaney, August 10, 2012.

Steven, P 2003, ‘Political economy: the howling, brawling, global market place’, The no-nonsense guide to the global media, New Internationalist, Oxford, pp. 37–59.