When I was younger, like most naïve and overly-ambitions children,
I dreamt of becoming either an astronaut or a celebrity. But couldn’t it be
argued that an astronaut can also be a celebrity?
Marshall (2008, pp. 498) defines a celebrity as the ‘complex
celebration of the individual’ which in any case can be applied to anyone whose
accomplishments become distinguished either amongst or above others. In this
sense I think it’s safe to say that Bruce Willis, otherwise his character Harry
Stamper in the film Armageddon, justifies my point precisely.
With
contemporary culture becoming increasingly technology tolerant it was only a
matter of time before celebrities and the like took to social media platforms
to enhance their own exposure and gossip hype. Audiences are contagiously drawn
into the glamourized red carpet world of the spectacular but also the ‘specular’
(Marshall, pp. 498). The ‘twoway mirror of
projection on to the screen and the circulation… and interaction with those
images and texts into the wider world’ (Marshall, pp. 498). This translates to
the world of the celebrity who are consciously aware of their involvement as an
actor but also as a perception held amongst the public persona.
Audiences
are now openly invited into the privatised, often intimate world of celebrities
who have succumbed to ‘an emerging comfortability
with a society of surveillance’ (Marshall, pp. 498). Various social networking
sites such as Twitter allow for an informal exchange of ideas and information which
creates a new relationship between celebs and fans as instigated through media technologies
and new social trends.
References:
Marshall, P.D 2008, ‘The Specular Economy’, Society. Vol. 47, No. 6, pp. 498-502.
Images sourced
from Google > Images search engine database, retrieved 6 September 2012, <http://www.google.com.au/imgres?q=celebrity+meme&num=10&hl=en&biw=1366&bih=595&tbm=isch&tbnid=ioNR_HlE7AJPOM:&imgrefurl=http://mustachehunting.com/2011/06/14/sean-connery-meme/&docid=7OAMFtQS2ZjsfM&imgurl=http://bbac02.files.wordpress.com/2011/06/251003_10150616464750023_849185022_18825618_1563149_n.jpg&w=480&h=649&ei=D4NJUIuRMImkiQeS8oH4DA&zoom=1&iact=hc&vpx=274&vpy=109&dur=6584&hovh=261&hovw=193&tx=82&ty=113&sig=110402164007182811584&page=1&tbnh=124&tbnw=90&start=0&ndsp=23&ved=1t:429,r:1,s:0,i:76>.
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